Gentleman James

165 Thorndike Street, Lowell, MA

PROJECT:

ADDRESS:

The Brand

The Built

FOOD PHOTOGRAPHY INSPO

THE CONCEPT:

Capture the essence and personality of the late James Lupoli
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The inspiration for this high-end tavern was two fold, James Lupoli and the restaurants signature liquor, whisky. Wheat color tones and golden hues are offset by cool and masculine slate blues. Bold and study typography paired with ornamental flourishes help balance the brand and add a sense of elegance and shape.

THE CONCEPT:

Layers of geometric pattern, bold, contrasting colors and rich iron accents to bring a sense of the masculine to pay homage to the restaurants namesake, James Lupoli.

Sophisticated details, like whiskey lockers, tufted leather sofas and rich and striking light fixtures add the perfect elements of moody drama.

BRAND 2 BUILT

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