BRANDS FOR THE BUILT
EST. BOSTON M.A.
Building Brands for Built Environments
Thorndike Exchange
165 Thorndike Street, Lowell, MA
PROJECT:
ADDRESS:
The Brand
The Built
Creating a sense of neighborhood and artistic flair.
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Each floor of Thorndike Exchange was named after one of Lowell's Famous 5. We selected 5 Lowell natives who have made their mark on history and created color coded and themed common areas on each floor of the building. The concept, creates a sense of neighborhood pride, as well as encourages the residents to mingle to each floor and discover the different entities and their stories located on each.
Bring a vibrant new life to a historic Lowell icon.
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This historic ex-sarsparilla factory was home to many Lowell businesses over the years. With new ownership looking to revitalize this brick and beam beauty, we took our cues from the neighborhood art scene as well as some of the famous people who called Lowell, MA their home.
The residents would enjoy this neighborhood within a neighborhood with plenty of communal gathering areas and innovative amenity spaces and concepts.
THE CONCEPT:
THE CONCEPT:
What do a fashion blogger, a bar tender and a an architect have in common? They all live at Thorndike Exchange. Or, at least that was the narrative that we created for the archetypes in the Hype Video for Thorndike. Each entity had a name, occupation and social life that would connect and inspire a future resident to choose Thorndike Exchange as their next home. Each character also showcased a featured amenity to the project; the outdoor terrace, Cafe space, Restaurant & Bar, Gourmet Kitchen and unique resident lounge.
DIGITAL MARKETING &
CONTENT CONCEPT
PRE-LEASING MARKETING VIDEO
Digital Content Creation & Social Media
RENDERINGS & VIDEO CREATEd by neoscape
Signage
DESIGN ENGINEERED & FABRICATED BY:
Metro Sign and Awning
See more on the
BRAND To BUILT
BRAND To BUILT STORY
CASE STUDY
See more on:
Developer: Lupoli Companies
Project Lead: Karen McShea
Graphic Design Support: Colin Middleton
Architect & Interior Design: CUBE3
Renderings, Video & App: Neoscape
Signage: Metro Sign & Awning
CONTRIBUTORS:
"Jaime is one of the most talented creative thinkers I have ever worked with. She has worked with me in various capacities over the years and I am always amazed at how well she listens and takes that vision to an entirely new level. For Jaime, it’s not just about a logo or a brand, it is truly about the promise. She understands how to communicate a vision and its promise through a series of visual experiences with design, color and texture. Every project has its unique intricacies and Jaime’s ability to break down those characteristics into meaningful visual messages is her strength. Jaime brings thoughtfulness, creativity and originality to every assignment and brings a vision to life.“
“Every project has its unique intricacies and Jaime’s ability to break down those characteristics into meaningful visual messages is her strength. ”
