What do a fashion blogger, a bar tender and a an architect have in common? They all live at Thorndike Exchange. Or, at least that was the narrative that we created for the archetypes in the Hype Video for Thorndike. Each entity had a name, occupation and social life that would connect and inspire a future resident to choose Thorndike Exchange as their next home. Each character also showcased a featured amenity to the project; the outdoor terrace, Cafe space, Restaurant & Bar, Gourmet Kitchen and unique resident lounge.
"Jaime is one of the most talented creative thinkers I have ever worked with. She has worked with me in various capacities over the years and I am always amazed at how well she listens and takes that vision to an entirely new level. For Jaime, it’s not just about a logo or a brand, it is truly about the promise. She understands how to communicate a vision and its promise through a series of visual experiences with design, color and texture. Every project has its unique intricacies and Jaime’s ability to break down those characteristics into meaningful visual messages is her strength. Jaime brings thoughtfulness, creativity and originality to every assignment and brings a vision to life.“